Sustainable fashion

Sustainable Fashion

What happens to your unwanted ski gear?

Do you take it the charity shop? Pass it on to a friend? Leave it in the back of your wardrobe?

Around 75% of clothing sent to charity shops fails to find a second home: and that’s even higher for specialist items like ski wear. If it doesn’t sell, it gets incinerated, shredded, or dumped in landfill where the average polyester product is likely to survive for over 200 years. Zips, chemical coatings, mixed materials make outdoor clothing almost impossible to recycle.

Experts calculate that extending the active life of clothing by just three months per item, would lead to a 5-10% reduction in the carbon, water and waste footprints of your family’s no longer needed ski kit.

Throwaway fashion in numbers


1
million

clothing items are sent to landfill or incineration every week

£
1
billion

of wearable clothing is thrown away every year


1
times

is how many times average  clothing item is worn before being discarded

“Globally, most used textiles end up in landfill. Such poor waste management leads to a loss of the value in the material and takes up landfill space, which costs money and is scarce in many countries.”
– The Ellen Macarthur Foundation

The fashion industry is in the spotlight due to the wasteful nature of current practices. Brands are increasingly aware of the need to adopt a more sustainable approach. 

That’s why a number of fashion companies are starting to encourage customers to pass on clothing they no longer want or need: promoting re-use and recycling via what has become known as the circular economy.

As a consumer, it means clearing out your wardrobe and passing on the items that you’re finished with. They’re no longer of use to you, but may be exactly what someone else is looking for.

For winter sports clothing, that’s where WhoSki.com comes in. Be part of the sustainable fashion revolution. Ski in style. Save money (and the planet). Join the circular economy.
#passiton